We refuse to price a review. Here's what we price instead.

Four numbers, multiplied

Factor	Where it comes from
New inquiries per week	Your answer — midpoint of the range you pick
× unattended-decision share	Band keyed to your score (5–80%) — the share of choosing customers whose read of your reviews meets an unattended surface
× close rate for your business type	Conservative working assumption, stated in the report
× value of one relationship	Your answer

A home-services company with 28 inquiries a week, scoring in the "Leaking" band (40% unattended share), a 30% close rate and a $2,500 average job: 28 × 4.3 × 40% × 30% × $2,500 ≈ $36,100 a month deciding in front of a surface nobody staffs. Not lost — deciding. The estimate sizes the audience your silence performs to, because that's what an attended surface actually changes.

Estimates from your own answers using stated assumptions — labeled that way in every report. The $500 first fix opens by measuring your actual record — the estimate becomes a baseline, and the fix gets built against it.

Why we won't say "a review is worth $X"

Because it isn't checkable. A review's effect depends on its position in the sort, the rating around it, the reader's alternatives, and whether it gets answered — none of which reduces to a unit price. Vendors use per-review dollar values because they make urgent-sounding math. We'd rather show you a formula you can audit, with the one soft factor (the unattended share) labeled and banded in the open. Understating is our tell.

The compounding side

The flow axis is where the math compounds quietly: a working ask loop adds reviews every month, each one pushing the surface further from "written by exceptions" toward "written by the majority." That's not a dollar claim either — it's arithmetic about who authors your reputation.